DO YOU CLEAN FOR FIVE HOURS A WEEK?

Britons spend nearly five hours a week keeping their homes clean, a survey found.

Britons spend nearly five hours a week keeping their homes clean, a survey found.

Kitchens are cleaned most often, while doing the oven and windows are the least popular jobs.

In total we spend just over £1billion a year on products to keep the dirt at bay – almost £40 per household.

Market analysts Mintel found a clear division of labour.

While the average Briton spends 4hrs 40 minutes cleaning their home each week, men spend just 3hs 53mins compared to 5hrs 25mins for women.

And while seven in ten women say they do most of the cleaning, this falls to four in ten for men.

Confirming many parents’ feelings, only one in five adult children and over living at their parents’ home help with cleaning chores, with children under 18 doing even less.

Last year, the household cleaning market was worth £1.06 billion, which equates to annual spending of £39.89 per household.

Those looking for the cleanest homes in the country should head to Scotland, where people spend an average of five fours, 6 minutes, this is closely followed by East and West Midlands at five hours, 1 minute.

In comparison, the least number of hours cleaning are spent in the south east/East Anglia at four hours, 18 minutes.

The south west and Wales stand at four hours, 46 minutes, the north west four hours 44 minutes, and Yorkshire, Humberside four hours 21 minutes.

Richard Caines, Mintel’s senior household care analyst, said: ‘Men still lag women in the household cleaning stakes and spend on average an hour and a half less time cleaning their home, suggesting an opportunity for a campaign to encourage more cleaning by men to help redress this imbalance.

‘The number of households that need cleaning is continuing to grow, but pressure on time from increasingly busy lives limits the number of hours people are willing or able to spend cleaning their homes.

This means the market will see an increasing focus on easy-to-use, but effective hard surface cleaners and cleaning equipment.

‘Such products can help encourage more cleaning to be done in less time, but as well as focusing on more convenient products, cleaning brands can also inject an element of fun into campaigns through encouraging a more shared approach that involves the whole family.

‘This would also help to address the gender imbalance and get older children to make more of a contribution to cleaning.’