A recent UK study carried out by Mintel has established some very interesting facts about the cleanliness of British homes and their residents.

  • 27% of households rarely clean their windows
  • 23% hardly ever clean their ovens
  • 28% admit to the fact that their homes are often messy.
  • 30% use carpet shampoo
  • 12% have hired the services of professional carpet cleaning companies
  • 5% have used a professional cleaning company
  • 33% use a professional window cleaner
  • 14% have problems with blocked drains, toilets and sinks
  • 24% spend over 2.5 hours a day or more cleaning their home
  • 75% worry about having a clean, presentable home

Mintel’s senior household care analyst, Richard Caines, states “For the most part, UK householders are enthusiastic cleaners, but some jobs remain too much for even the most devoted cleaner.”

“Cleaning the windows and oven top the least loved tasks, and the windows of more than a quarter of adults hardly ever get cleaned, suggesting the market for window cleaners is not realising its full potential.

“Carpet cleaners have been a star performer in the household cleaning products market, sales of carpet and upholstery cleaners did well between 2010 and 2011 boosted by product innovation seen from some major brands and an effort to look after carpets as opposed to buying new floor coverings.”

The survey also established the following facts:

  • Brits spend around £1 billion per annum on cleaning products
  • There was a 16% increase on spending between 2006 and 2011 on household polishes and speciality cleaning products which was valued at £171 million in 2011
  • In 2011 £32 million was spent on household polishes which represented growth of 45% over the same period.
  • Again between 2006 and 2011 only £8 million was spent on floor polish which represented a massive 33% decrease in sales.

Mr Caines said:
“Strong increases in the value of sales of furniture polishes and carpet cleaners suggest that consumers are willing to spend more money on products that help to protect and maintain the look of household items that are expensive for them to replace.”
“In contrast to the strong performance seen in furniture polishes, sales of floor polish have declined and those people with real wood floors that need polishing represent a small minority of households.”

If any help or advice is needed on tackling those tricky jobs we at Valley, have the experience and passion to help.