Fairy Liquid is one of the most well-known, best-selling and best-loved household brands in the UK, and is widely regarded as the best domestic washing-up liquid on the market; it is also very popular in the cleaning industry.

It is a well-publicized fact that Fairy Liquid lasts up to 33% longer than its nearest competitor.  Its formulation easily cuts through grease, yet it remains kind enough for hand use without gloves.

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